The Best Domain Names Have "Sticky Factor"

!±8± The Best Domain Names Have "Sticky Factor"

As a web consultant I am often asked what makes a good domain name. The simple answer is "sticky factor". The best domain names are short, easy to spell, and often contain descriptive keywords. This makes them catchy and easy to remember, and that's sticky factor.

Here's what you do...

Tell each domain name you are considering to a group of family or friends then change the topic of conversation. An hour later ask them to repeat the domains to you. The ones they can remember have the most sticky factor. Try this with several different groups of people. Be sure to change the order in which you say the domain names. You want to make sure they remember it because it's sticky, not just because you said it first each time.

How Professional Domain Brokers Choose Business Domains for Clients

Avoid hyphens and numerals. The shorter and more concise your domain name the easier it will be for people to remember it. Symbols and numbers confuse people (i.e. home4rent.com, homeforrent.com, home-4-rent.com, etc). If you buy a domain name with a symbol or number you need to buy all the different versions or your customers will get confused and go to on the wrong website. Avoid abbreviations, unless they are universal. Your company name abbreviated might mean something to you, but to the vast majority of people it means nothing. It also means nothing to the search engines, unless the abbreviation is already common (i.e. USA for United States of America). Location does matter for businesses. People often search local terms (i.e. state, city, etc) when looking for businesses. For example, someone in Seattle would probably search something like, "Seattle auto mechanic" or "auto mechanic in Seattle" rather than just "auto mechanic". Having your city, state, or county name in your domain name is one way to help boost your local search rank. Do not register trademarks or misspellings of trademarks. Just because a domain is available does not mean that it is legal for you to buy it. It is not the responsibility of your domain registrar (domain name supplier) to tell you if a domain is trademarked. Even if the sales representative tells you it is okay and sells it to you, YOU are still responsible. Use TESS ( Trademark Electronic Search System ) to search the United States Patent and Trademark Office for conflicting trademarks before you purchase a domain. Your domain name registrar (domain name supplier) should be; inexpensive, always available by phone, and located in the same country as you. Inexpensive: Domain names should only cost about per year. If you're paying more then you're paying too much. If you're paying less then you're probably stuck in a contract and/or not getting the support you should. Open 24x7: The internet never stops and your website never stops, so your tech support should never stop either. If your site goes down at 11:30 PM on December 31st then you should be able to speak with someone in person to get back up and running quickly. After all, you might be running a marketing campaign or contest that starts during the oliday. Local to You: No offense to non-English speakers, but tech stuff is hard enough to understand without a spoken language barrier. Too many tech companies outsource customer support to countries that don't speak the same language. If you're in the US I recommend NerdWarehouse.com. They also offer Spanish language support. Choose your company name and domain name(s) at the same time. Ideally you want the main domain name (usually the.com) to be identical to the business name. This is not always an option, so read the next point. In some cases a generic domain name is better than a specific title. If your business name is made of generic industry terms the domain is probably already taken. Not to worry. You can always buy a keyword rich domain name. Think of the word combinations that people will search when looking for a product or service like yours and use those words to make a custom domain name. Select domains with both the.COM and.NET available. This prevents competitors and "domain squatters" (people that buy domains and hold them ransom) from buying the other versions and leading your confused customers to a website that is not yours. Since.com and.net are the most popular domains it is usually good enough to get just these, but some companies choose to buy several (i.e..com,.net,.org,.info,.me, etc). Even if you are not ready to setup a website you should still buy the domains now. Every day great domain names become available because someone forgot to renew them, or couldn't afford them, or just decided they didn't want them anymore. Good domain names do not last long and finding the right domain is hard, so if you find a good one buy it. If you find a better one, buy it. Who cares if you end up with several domains you never use? At least you got the one you wanted. It is more expensive to talk someone into selling you a domain name than it is to buy a dozen available domains, so act fast or you may loose your opportunity.

The Best Domain Names Have "Sticky Factor"

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Choosing Domain Names - A Hot Guide

!±8± Choosing Domain Names - A Hot Guide

If you want to start a website for your business, choosing a domain is a very critical step. A good domain name can have a positive effect on your website traffic and on the ability of your business to become a brand.

The best domains have a sticky factor, in that they are easy to remember. So if you are looking to choose one for your business, here is what you could do first:

1. Tell a group of family and friends you can trust the domain you are thinking about registering. Then change the topic of the discussion. After a hour later, ask them to repeat the domain you told them.

If they remember it, you might be onto a good name.

Do this exercise with different groups of people, changing the name if possible.

2. Avoid hypens and numbers. These makes it harder for a domain to be remembered. A possible exception is the numbers "360" or "365" at the end of a short name.

So for example, there is an internet radio station called Live365 dotcom. The name is short, easy to remember despite the number of the end. As matter of fact, the number ties in with the theme of the site.

3. Keep the name short but avoid abbreviations. When choosing a domain name, it is just hard to remember long names. Plus, less names as less visually appealing.

The exception is if the long name is a keyword that people are searching for a lot on the net. So if people are searching for "distance learning degrees" - distancelearningdegrees dotcom would be a good name - despite the length.

Abbreviations in domains mean little to people and the search engines unless that abbreviation is well accepted such as "UK" or "USA."

4. Location in a name can be good. If you operate a pizza shop in Kingston, Jamaica, then having a domain such as KingstonPizza dotcom - would be a good choice. Having the city or state is a great way to boost your local search rank.

5. Avoid registering trademark names. When choosing a domain name - I see a couple people making this mistake. And worse, they try to sell the name to other people.

Using a name that is trademarked is nothing but legal trouble. Bottom line - don't do it.

To find out if the a name you plan on registering is trademarked or not, search the TESS ( Trademark Electronic Search System ) database.

6. Buy domains. If a suitable name is not available-free to register, consider buying a domain from a reputable broker or aftermarket platform. These services often list some excellent names that are not available anywhere else.

Choosing Domain Names - A Hot Guide

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Patent - Do You Need A Patent, Copyright or Trademark?

!±8± Patent - Do You Need A Patent, Copyright or Trademark?

Patents, Copyrights, and Trademarks are confusing to some extent, even though there are some similarities among these tools of property protection, they all serve different purposes.

A Patent for an invention is the inventor's property right to his invention, issued by the Patent and Trademark Office. The term of a new Patent is 20 years from the date on which the application for the Patent was filed in the United States.
US Patent grants are effective only within the US, US territories, and US territorial possessions.

A Patent owner is granted the right to exclude others from making, using, offering for sale, selling or importing the said invention without permission.

A Trademark is a word, name, symbol or device which is used in the trading of goods to indicate the source of the goods and to distinguish them from the goods of other manufacturers.
A service mark is the same as a Trademark except that it identifies and distinguishes the source of a service rather than a product.
The terms "Trademark" and "Mark" are commonly used to refer to both Trademarks and service marks.

Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark.

Copyright is a form of protection that is granted to the authors of "original works of authorship" including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished.

The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the Copyrighted work, to prepare derivative works, to distribute copies or phono records of the copyrighted work, to perform the copyrighted work publicly, or to display the Copyrighted work publicly.

The Copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be Copyrighted, but this would only prevent others from copying the description; it would not prevent others from writing a description of their own or from making and using the machine. Copyrights are registered by the Copyright Office of the Library of Congress.

It follows therefore, that if you have invented, what you consider to be a new invention, then you must take out a Patent to protect your product from being unscrupulously copied by your competitors.

It is advisable to conduct a search of the Office of Records before filing an application for Patent, Copyright or Trademark?

You can conduct a free search on the USPTO website using the Trademark Electronic Search System (TESS) at: TESS

You can also conduct a trademark search at the Trademark Public Search Library. Use of the Public Search Library is free to the public.

You can also conduct a search at a Patent and Trademark Depository Library near you.

Any literary, musical or artistic works that you have composed or conceived should also be protected by copyright in the same manner.

If you have produced your own Trademark to identify your works this must also be registered to protect your interests.

Registration can be effected at the United States Patent and Trademark Office.

Further details can be found on the USPTO site: http://www.uspto.gov/main/trademarks.htm

Patent - Do You Need A Patent, Copyright or Trademark?

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Choosing a Business Name - Four Factors to Consider

!±8± Choosing a Business Name - Four Factors to Consider

Starting a business is an exciting venture, and perhaps one of the most exciting aspect is selecting your business name. But how do you decide on a business name that's meaningful, memorable, and comfortable for your potential clients? Below are four aspects you should consider when settling on the name of your business.

Look to the future.

While it is, obviously, a good idea to make sure your business name accurately reflects your products or services, many entrepreneurs caution against too narrow a focus so as not to inhibit your business from branching out or expanding. For example, I might decide to incorporate my freelance editing business: Sarah's Editing Services, Inc. However, I also provide writing services - something my business name does not reflect - and a potential client looking for writing assistance might pass up my listing in favor of another editor, not realizing that writing is also a service that I perform.

(Of course, if you find yourself in a predicament where the natural growth of your company goes beyond the scope of your name, you still have options; you could simply change your name - Sarah's Writing and Editing Services, Inc. - or you could file a DBA under the company name - Sarah's Editing Services, Inc., doing business as Sarah's Writing Services.)

Do your research.

Most budding entrepreneurs know that it's a good idea to find out if anyone else is using your business name; many, though, are not aware of the complexities involved with such a seemingly simple task. It isn't enough just to see if your company name is a URL (though that is an excellent start) - there are several places to look, and depending on your ambitions, possibly several more.

The first place to check is your Secretary of State's office. You can search their corporate records to determine if anyone else has incorporated their business using the same name (keep in mind that corporate endings are not a distinguishing factor in name availability: if Sarah's Editing Services, LLC is taken, Sarah's Editing Services, Inc. is unavailable). In some states, the search will turn up sole proprietorships and other DBAs; in others, you'll need to check at the county level for extra DBA records.

Once you've determined name availability in your state, it may not be a bad idea to check availability in neighboring states into which you might conceivably expand in the future. While a business name conflict in another state will not prevent you from incorporating, it will prevent you from using that name in the conflicting state, if you choose to expand. While you'll of course be able to select a new name for use in that state, you'll lose any customer recognition that you may have built around your original business name.

The next place to check is the US Patent and Trademark Office to determine if anyone has registered the same name as a trademark. This won't prevent you from filing your incorporation paperwork, but you may run into other legal issues later on. (It's always a good idea to discuss your name choice with your lawyer or legal advisor to make sure you're fully in the clear.)

Don't embarrass your customers.

Any good business relies on word of mouth to spread the word. So what's the number one way to make sure no one is talking about your business? Make it impossible for customers to decipher the pronunciation. If customers can't figure out how to say the name of your business, they aren't going to, and you'll lose the word-of-mouth advertisement - one of the cheapest, most effective forms of advertisement out there.

Along these lines: look at your proposed business name from all angles. Imagine the individual words stacked vertically on a sign. Is there anything in any possible abbreviations or acronyms that might reduce your average prepubescent boy to a fit of giggles? "Peter's Music Supplies" looks like a fine, direct business name at first glance, but at least keep in mind that you might be limiting yourself a bit when it comes to, for instance, designing a logo based on the name's initials.

Keep it fresh.

Consumer fatigue is an ugly thing. Fight it by coming up with a name that will make you stand apart from the crowd. Consider conveying an impression of strength, wit, your position on the cutting edge of your field, or any aspect of your business you can emphasize that would make your business sound as fresh and desirable as it is. Make up a word, if you'd like to create your own particular nuance -- combining Latin words and derivatives is a great way to come up with a name that's unique, yet meaningful. And as an added creativity bonus, the more unique the name, the more likely you'll be able to continue using it uninhibitedly when you expand into new markets!

Choosing a Business Name - Four Factors to Consider

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How to Do a Free Trademark Search

!±8± How to Do a Free Trademark Search

One of the main reasons to do a free trademark search is to find if anyone else already has trademarked your intended trademark. That's because once a trademark application is filed and approved by the United States Patent and Trademark Office (USPTO) the US government will not register the same trademark again.

After you file your application the USPTO will search their records looking for reasons to reject your application. Since the USPTO doesn't refund any fees you can save yourself money and time by doing a trademark search before filing your application.

Search for a Trademark OnLine

There are a number of ways that you can do a free trademark search. One of them is by going online in order to find both registered trademarks as well as pending trademark applications. You can search for trademarks that are registered in the United States at the Trademark Electronic Search System (TESS) website.

Do a Free Trademark Search In Person

Alternatively, you can visit o a Patent and Trademark Depository Library (PTDL) and do your search in person. Patent and Trademark Depository Libraries are located in each of the fifty states.

Does Your Trademark Include Graphics?

If your trademark includes graphic design elements then you will also have to search for it using a design code. In order to find the proper design code or codes you will have to consult the Design Search Code Manual, which you will be able to find at the USPTO website.

Search for Conflicting Marks

Next you will need to check the current status of any trademarks that can potentially conflict with either your application or your registration with the Trademark Applications and Registrations Retrieval (TARR) system, which you can also find at the USPTO.

However, even you do don't find the mark present in the database you should still do a common law search. That's because not being in the database doesn't necessarily mean that it isn't being used currently as a trademark.

A Brief Overview of a Common Law Search

In order to do a common law search for trademarks you will have to go beyond any government records. This could involve checking yellow pages, phone directories, state trademark registers, industrial directories, the World Wide Web, and more. The purpose of doing a common law search is to find out if a trademark is already being used by someone else who has not necessarily filed for their federal trademark registration.

The reason you need to do this is because federal registration isn't required in order to establish trademark rights. Common law rights result from actually using a trademark.

For the most part, the first person or company that uses a trademark in commerce or files an application with the USPTO on the Internet will ultimately have the right to use that trademark and its registration.

How to Do a Free Trademark Search

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