Choosing Domain Names - A Hot Guide

!±8± Choosing Domain Names - A Hot Guide

If you want to start a website for your business, choosing a domain is a very critical step. A good domain name can have a positive effect on your website traffic and on the ability of your business to become a brand.

The best domains have a sticky factor, in that they are easy to remember. So if you are looking to choose one for your business, here is what you could do first:

1. Tell a group of family and friends you can trust the domain you are thinking about registering. Then change the topic of the discussion. After a hour later, ask them to repeat the domain you told them.

If they remember it, you might be onto a good name.

Do this exercise with different groups of people, changing the name if possible.

2. Avoid hypens and numbers. These makes it harder for a domain to be remembered. A possible exception is the numbers "360" or "365" at the end of a short name.

So for example, there is an internet radio station called Live365 dotcom. The name is short, easy to remember despite the number of the end. As matter of fact, the number ties in with the theme of the site.

3. Keep the name short but avoid abbreviations. When choosing a domain name, it is just hard to remember long names. Plus, less names as less visually appealing.

The exception is if the long name is a keyword that people are searching for a lot on the net. So if people are searching for "distance learning degrees" - distancelearningdegrees dotcom would be a good name - despite the length.

Abbreviations in domains mean little to people and the search engines unless that abbreviation is well accepted such as "UK" or "USA."

4. Location in a name can be good. If you operate a pizza shop in Kingston, Jamaica, then having a domain such as KingstonPizza dotcom - would be a good choice. Having the city or state is a great way to boost your local search rank.

5. Avoid registering trademark names. When choosing a domain name - I see a couple people making this mistake. And worse, they try to sell the name to other people.

Using a name that is trademarked is nothing but legal trouble. Bottom line - don't do it.

To find out if the a name you plan on registering is trademarked or not, search the TESS ( Trademark Electronic Search System ) database.

6. Buy domains. If a suitable name is not available-free to register, consider buying a domain from a reputable broker or aftermarket platform. These services often list some excellent names that are not available anywhere else.

Choosing Domain Names - A Hot Guide

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Patent - Do You Need A Patent, Copyright or Trademark?

!±8± Patent - Do You Need A Patent, Copyright or Trademark?

Patents, Copyrights, and Trademarks are confusing to some extent, even though there are some similarities among these tools of property protection, they all serve different purposes.

A Patent for an invention is the inventor's property right to his invention, issued by the Patent and Trademark Office. The term of a new Patent is 20 years from the date on which the application for the Patent was filed in the United States.
US Patent grants are effective only within the US, US territories, and US territorial possessions.

A Patent owner is granted the right to exclude others from making, using, offering for sale, selling or importing the said invention without permission.

A Trademark is a word, name, symbol or device which is used in the trading of goods to indicate the source of the goods and to distinguish them from the goods of other manufacturers.
A service mark is the same as a Trademark except that it identifies and distinguishes the source of a service rather than a product.
The terms "Trademark" and "Mark" are commonly used to refer to both Trademarks and service marks.

Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a clearly different mark.

Copyright is a form of protection that is granted to the authors of "original works of authorship" including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished.

The 1976 Copyright Act generally gives the owner of copyright the exclusive right to reproduce the Copyrighted work, to prepare derivative works, to distribute copies or phono records of the copyrighted work, to perform the copyrighted work publicly, or to display the Copyrighted work publicly.

The Copyright protects the form of expression rather than the subject matter of the writing. For example, a description of a machine could be Copyrighted, but this would only prevent others from copying the description; it would not prevent others from writing a description of their own or from making and using the machine. Copyrights are registered by the Copyright Office of the Library of Congress.

It follows therefore, that if you have invented, what you consider to be a new invention, then you must take out a Patent to protect your product from being unscrupulously copied by your competitors.

It is advisable to conduct a search of the Office of Records before filing an application for Patent, Copyright or Trademark?

You can conduct a free search on the USPTO website using the Trademark Electronic Search System (TESS) at: TESS

You can also conduct a trademark search at the Trademark Public Search Library. Use of the Public Search Library is free to the public.

You can also conduct a search at a Patent and Trademark Depository Library near you.

Any literary, musical or artistic works that you have composed or conceived should also be protected by copyright in the same manner.

If you have produced your own Trademark to identify your works this must also be registered to protect your interests.

Registration can be effected at the United States Patent and Trademark Office.

Further details can be found on the USPTO site: http://www.uspto.gov/main/trademarks.htm

Patent - Do You Need A Patent, Copyright or Trademark?

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